Career

From strategy consulting to broader commercial leadership.

After leading FinanceScout24, I moved into Strategy Consulting and then progressed through Teamlead, Head of Mandate Acquisition, Head of New Business and today Head of New Business & Digital Sales. At MoneyPark, the path ran from Customer Service into advisory and direct-sales leadership.

SMG Swiss Marketplace Group · 6 roles

Strategy Consultant → Teamlead → New Business & Digital Sales Leadership

A clear progression from strategic product work into increasingly broad commercial and people leadership.

2022 – Present

Head of New Business & Digital Sales Current

Promotion
  • Led the commercial strategy and development of New Business and Digital Sales within SMG’s Real Estate division, with full responsibility for growth, sales performance and scalable commercial execution.
  • Built a new 11-person nearshore Account Management organisation from the ground up, including team structure, operating model, onboarding and integration into the wider sales organisation.
  • Built the sales management infrastructure from the ground up, including revenue forecasting, pipeline management, performance dashboards and KPI-based sales steering.
  • Established structured end-to-end sales processes and reporting standards to improve forecast accuracy, pipeline transparency and management decision-making.

Head of New Business

Promotion
  • Led commercial strategy for the business customer segment, covering mandate acquisition, new construction projects, promotional offers, visibility packages and advertising solutions.
  • Strengthened agent visibility on the company’s real-estate platforms through tailored promotional campaigns and advertising initiatives.
  • Managed end-to-end go-to-market activities for new offers, from value proposition definition and packaging to commercial roll-out with sales teams.
  • Collaborated with Product, Marketing and Sales to design and launch solutions aligned with market needs and customer expectations.

Head of Mandate Acquisition | C2B

Promotion
  • Held commercial responsibility for visibility products, advertising solutions and seller lead generation offerings for real-estate agencies.
  • Leveraged Homegate.ch, ImmoScout24.ch, tutti.ch, anibis.ch and Flatfox to strengthen agency visibility and positioning with property sellers.
  • Developed and promoted advertising solutions designed to attract property owners and convert their interest into qualified seller leads for agencies.
  • Used data and market insights to refine acquisition tactics and optimise conversion rates.

Teamlead Mandate Acquisition | C2B

Promotion
  • Built and scaled the seller lead business from scratch, configuring the tech stack, defining workflows and implementing processes aligned with C2B mandate acquisition objectives.
  • Led and structured a dedicated 6-person mandate acquisition team across nearshore and Switzerland, in German, English, French and Italian, with clear targets, performance monitoring and continuous optimisation.
  • Onboarded more than 100 real-estate partners across Switzerland, establishing collaboration frameworks that supported a consistent and qualified property mandate pipeline.

Business Strategy Consultant

Strategy & product
  • Led end-to-end digital journey initiatives, steering full-cycle product development for Home & Living solutions at the intersection of financing and real estate.
  • Led cross-functional workshops to define strategic priorities and align stakeholders on objectives.
  • Developed financial models and business cases and performed qualitative and quantitative research to validate hypotheses and inform strategic recommendations.

Head of Sales & Operations | FinanceScout24

Business unit leadership
  • Led a department of 13 employees, including 3 team leads and 10 specialists, with full operational and disciplinary responsibility.
  • Established a structured training academy to onboard and continuously develop team leads and specialists.
  • Implemented performance management tools and KPIs to increase transparency, drive accountability and support data-driven decisions.
  • Drove a 60% year-over-year increase in quarterly revenue in the Mortgage & Retirement segment, surpassing CHF 100M in closed mortgage volume per quarter.
MoneyPark · 6 roles

Customer service → advisory → direct-sales leadership

Seven years of progression with increasing responsibility for customers, teams, pipeline, coaching and revenue.

2014 – 2021

Head of Direct Sales

Promotion
  • Held end-to-end responsibility for direct sales performance, including pipeline management, target setting and day-to-day oversight of sales activities.
  • Provided ongoing coaching and training to advisors, focusing on consultative selling, remote customer engagement and continuous performance improvement.
  • Drove the development of the remote mortgage advisory model and grew the newly established direct-sales channel to approximately CHF 3M in revenue.

Teamlead Direct Sales

Promotion
  • Built and scaled a high-performing hybrid mortgage advisory team from scratch to 12 employees within one year.
  • Led day-to-day operations of the advisory team, including activity coordination, pipeline follow-up and alignment with direct-sales objectives.
  • Coached and supported team members in mortgage advisory best practices to strengthen sales performance and customer experience.

Team Lead Mortgage Advisory

Promotion
  • Led and coached mortgage advisors, providing guidance on complex residential financing and customer acquisition.
  • Developed the team through ongoing training, feedback and support and drove sales performance by monitoring results and supporting advisors in achieving targets.

Mortgage Advisor

  • Advised private clients on residential real-estate financing options, aligning mortgage solutions with individual financial profiles and property objectives.
  • Assessed client income, assets, liabilities and risk profile and negotiated tailored mortgage terms with banks and financial institutions.

Teamlead Customer Service

First leadership role
  • Took on first-line leadership responsibility for the customer service team, coordinating day-to-day activities and team priorities.
  • Supported the operational development of the customer service function, contributing to process improvements and smoother workflows.

Customer Service Representative

  • Delivered customer service support to MoneyPark clients, handling inquiries and requests in a professional and efficient manner.
Foundation

Vision Architektur GmbH

Commercial foundation in an architecture and real-estate environment.

2010 – 2013

Commercial all-rounder

  • Supported commercial, administrative and documentation processes within an architecture and real-estate environment.