Current remit
New Business & Digital Sales at SMG Real Estate.
Commercial responsibility across customer acquisition, product monetisation, new revenue streams and scalable sales execution.
Scope
Products, growth and commercial ownership.
My role combines commercial responsibility for product lines with the go-to-market and operating structures needed to scale them.
CHF 104MARR scopeSales · Value Added Services · C2B
11Account ManagersNearshore · four languages
100+Real-estate partnersOnboarded into C2B
CH / RSOperating footprintSwitzerland & Serbia
Product portfolio
Commercial ownership & GTMSeller Leads
Acquisition and qualification of motivated property sellers for partner agencies.
Insights Hub
Market intelligence translated into actionable commercial value for customers.
Visibility+
Agent visibility and differentiation across the real-estate marketplace journey.
New Construction Offers
Commercial propositions and promotional packages for new-build projects.
Promotional Offers
Packaging, pricing and rollout of offers that increase exposure and customer value.
Advertising Solutions
Advertising products aligned with lead generation, customer acquisition and agent exposure.
How I take products to scale
Signal → Design → GTM → Steer → ScaleOne commercial loop.
Start with evidence, shape the offer, take it to market, steer performance and scale what proves value. The point is not the framework itself — it is creating a repeatable path from customer need to ARR.